Marketing Your Food Product

To launch a successful marketing campaign for your food product, you first need to take some time to research your product and learn about your target market. Based on this data, you can begin to implement strategies for where you will sell your product, how much you are going to charge, and how you will promote it for ultimate success. The following guidelines will help you get started on the right foot.

Select your product

When it comes to selecting your product you should ask yourself the following questions: Is my product unique and different from those currently being offered on the market and does it offer a competitive advantage? Do I want to knock off to an established product with improvements? What makes mine shine over my competitors? Is it an evergreen product that will always be in demand?

Who is your market?

Your target market is a demographic of people who are willing to purchase your product. Research the people in the area where you want to sell your product. Look for age, gender, education, occupation, income level, and household type. This information can help you predict buying patterns of people in the targeted area.

How will you convince potential customers to choose your product?

You have your product and you know the best way to sell it for maximum results. Now you will need to bolster consumer awareness of your product and convince potential customers to buy it. Running ads in local newspapers or commercials for radio and television are traditional ways of advertising we’ve seen in the past. Unfortunately, these methods are inappropriate for most start-up food business since they are expensive and advertise to the masses instead of focusing on your target market according to Tecsolo Search Engine Optimization. Word-of-mouth advertising is a preferred method when your focus is building customer loyalty for a target group rather than the saturation of a larger market. This is because a satisfied customer often has like-minded friends who can be persuaded to try your product. This builds sales slowly, creating a stronger following for your new product, and will eventually create a demand from national retailers.

Additionally, strong labeling and packaging are key for product recognition when it comes to building your brand. Your logo, colors, and graphics on your labels are “make or break” components for your products long-term viability. Investing time and research into your overall design is highly recommended and will go a long way into building a successful product launch.

 

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Health Food Junkies

In the 1960s, my brother and I grew up with serious food disadvantages. Mom was an Adele Davis groupie, adding wheat germ to everything (we were in our teens before we learned spaghetti sauce could be red rather than brown…) But it wasn’t all about health. To balance the germ nutrients, Mom loved the convenience of frozen foods, like Banquet fried chicken, and breaded fish sticks.

Another layer of food knowledge was added through farm weekends. Do kids these days have this advantage? Weekends were spent at mom’s parent’s retirement farm on Sheldon Road in Belleville (sp?), where we ran wild (suburban kids have gone free-range) with cousins from Dearborn. The four of us helped Grandpa with the orchards, garden, and 10-acre pumpkin patches; Grandpa loved the farm after a work life spent in the office. And we, my brother Pete and I, spent at least a week each summer with dad’s sister, Aunt Mary Jane and Uncle Bill at their retirement farm in Northern Michigan, in Bellaire with literally thousands of pine trees (we know the number because Uncle Bill planted them, and our cousins tended them) and hundreds of cherry trees, and yet more vegetables.  We were the lucky ones. I know that now. Looking at pictures of the cousins sitting up in the big tree out the back door on the farm, all I see is happy kids.